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News & Press: Industry News

Governor Cuomo Launches ad Campaign Promoting New York State Wines

Sunday, September 1, 2013   (0 Comments)
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Governor Cuomo Launches ad Campaign Promoting New York State Wines and Announces Winner of 2013 Governor's Cup

Television ad premiered at the Governor’s Cup Wine Tour and Competition awards ceremony

Taste NY sponsored ad and website to drive local sales and boost tourism to wineries

Governor Andrew M. Cuomo today announced the launch of a new television ad campaign to promote New York State’s award-winning wines and further grow the Taste NY experience. The thirty-second ad was developed in response to input received at the State's Wine, Beer, and Spirits Summit where the Governor pledged to support New York's position as a leader in wine production and boost tourism to grow the economy Upstate. Governor Cuomo premiered the television ad today at the Governor’s Cup Wine Tour and Competition awards ceremony. 

At the ceremony, the Governor also announced Keuka Spring Vineyards’ 2012 Riesling of the Finger Lakes region won this year’s Governor’s Cup, a large silver chalice, recognizing the "Best of Show” or top prize from more than 800 entries in the annual New York Wine & Food Classic wine competition. In addition, McCall Wines from Long Island won the "Winery of the Year” award.

"This promotional advertising campaign delivers on another promise made at the Wine, Beer, and Spirits Summit where we pledged to help grow New York’s position as a global leader in wine production,” Governor Cuomo said. "New York’s wine industry supports thousands of jobs across the state and is an important partner to our agricultural and tourism industries. Our promotional efforts – including this ad campaign as well as initiatives like Taste NY and special wine events – are putting New York’s wine products on a national and international stage. Our local wineries are producing truly world-class wines, and we want these businesses to thrive and people to enjoy a taste of New York. And today’s winner of the Governor’s Cup, Keuka Spring Vineyards, is a testament to the high quality wines that we have to offer.”

 

To view the new ad, go to: http://livestre.am/4zPno.


To view photos from today’s wine tour go to:

 http://www.flickr.com/photos/governorandrewcuomo/sets/72157635057041879/.