Governor Cuomo Hosts Second New York State Wine, Beer, Spirits and Cider Summit
Wednesday, April 9, 2014
Governor Cuomo Hosts Second New York State Wine, Beer, Spirits and Cider
New Promotional Campaign Increases Previous Commitment
and Will Complement Private Sector Contributions
Legislation Unveiled to Further Propel Industry’s Growth,
Encompassing the Most Comprehensive Farm-Based Beverage License Reforms in
Albany, NY (April 8, 2014)
Governor Andrew M. Cuomo today hosted the
second New York State Wine, Beer, Spirits and Cider Summit, where he announced
that the State will be launching a $6 million marketing and promotional
commitment to raise the profile of New York’s beverage producers, a dramatic
increase from the campaign launched at the first summit in 2012. Today’s summit
brought the farm-based beverage sector together with agricultural producers and
government officials in an effort to accelerate and prolong the rapid growth
exhibited by the State’s beverage industry. TV-quality (h264, mp4) video of the
Governor's remarks from today’s Summit is available here, and audio of the Governor’s remarks can be found here.
Under the new marketing and promotional
commitment announced by the Governor, the State will commit $2 million in
direct spending to support the industry’s growth via a $1 million targeted
advertising campaign and $1 million in tourism promotion funding. Additionally,
Empire State Development (ESD) will launch a $2 million grant program that
matches $2 million in industry contributions for the marketing and promotion of
wine, beer, spirits and cider produced in New York State. Entities deemed
eligible for this grant funding will include not-for-profit organizations whose
primary purpose and mission is the promotion and marketing of New York State
produced wine, beer, spirits and cider.
“Agriculture and tourism have the potential
for tremendous growth in New York, and over the past few years we have seen
that our investments in the farm-based beverage industry are resulting in new
opportunities for small business owners throughout the State,” Governor Cuomo
said. “The proposals and actions announced today will make it easier than ever
before to start a farm-based beverage business, raise the profile of producers
across the State, and open up new markets where our entrepreneurs can succeed.
Today’s summit was all about creating jobs and stimulating the economy, and I
am confident that by working alongside our partners in the private sector our
producers will be able to thrive and compete anywhere in the world.”
Since the first summit, legislation has
been enacted and initiatives have been launched to help the beverage industry
open new markets and expand its visibility across the globe. This in turn has
helped create thriving new businesses, increase agritourism opportunities and
grow jobs in every region of the state. Since the first quarter of 2011, State
actions that support agricultural producers have contributed to an 83 percent
growth in farm-based beverage licenses.
Senate Majority Coalition Co-Leader Dean G.
Skelos said, "New York has a host of businesses and products that put our
state on the map as a leader in agriculture-based beverages, including our
award-winning craft breweries and wineries that stretch from the Finger Lakes
to Long Island, as well as the small, artisanal distilleries and cider-makers
that are just starting up. The initiatives Governor Cuomo is proposing to
bolster New York State’s beverage industry will help to ensure that small
businesses can continue to grow. Not only do these proposals encourage
entrepreneurship, but they help businesses succeed and stay here in New
Assembly Speaker Sheldon Silver said,
“Agriculture is one of New York State’s most powerful competitive advantages
and a building block for economic development. Our burgeoning wine, beer,
spirits and cider production industry is incredibly valuable to our state and
local economies, creating jobs and opportunities from the Hudson Valley to the
shores of Lake Erie. The Assembly Majority is eager to continue our work with
the vintners, brewers, distillers, farmers and other stakeholders to further
nurture this growing industry and to help make these ‘Made in New York’
products the very best in the world.”
Additional actions and efforts being
undertaken to support the continued growth of the farm-based beverage industry
are detailed below. For further information on the 2014 Wine, Beer, Spirits and
Cider Summit, click here.
New Legislation Designed to Grow the
Governor Cuomo today announced plans to
introduce the Craft New York Act, a comprehensive set of reforms to
consolidate and simplify distilling manufacturing licenses, raise production
limits and lower licensing fees for craft manufacturers, expand marketing
opportunities, modernize shipping laws, and increase retail outlets where small
craft manufacturers can sell, serve, and offer samples of their products.
In addition, Governor Cuomo announced that
he will put forth legislation providing the Department of Agriculture and
Markets with statutory authority to administratively designate wine trails
across the state, expediting the siting of wine trails from two years to
approximately four to five months.
Agency Actions to Support Growth and
Clarify Exiting Laws
Over the coming weeks, the State Liquor
Authority (SLA), the Department of Agriculture and Markets and the Department
of Taxation and Finance will issue advisories offering clarifications on laws
and regulations that have previously caused confusion within the beverage
industry. These agencies will also take a variety of actions that will propel
additional growth within the industry.
Of note, SLA will eliminate unnecessary
paperwork and clarify standards on brand label registrations and the sales of
growlers of beer and cider; eliminate the need for farm wineries to obtain a
bond; reduce costs to manufacturers and wholesalers with multiple licenses
allowing them to deliver all their products in one shipment; and provide
guidance to the industry concerning the new “roadside farm market law” on who
can get the license and what venues are eligible. SLA will also offer breweries
interim licenses to expedite the start dates of operation.
The Department of Agriculture and Markets
will provide financial relief to hops producers by exempting them from paying
the fee for a food manufacturing license required in order to pelletize their
products, saving them $400 on a two year license. The Department will also
exempt farm cideries from obtaining a food processing license, similar to what
has been done for farm wineries, distilleries and breweries.
The Department of Taxation and Finance will
simplify the filing process for farm distilleries by extending the option to
file annual, rather than quarterly, alcoholic beverage tax returns. In
addition, the Department will publish updated guidance regarding wine tastings
that are exempt from sales tax.
Taste NY Marketing and Tourism
A Taste NY marketing and branding program
at state liquor stores will be created to maximize exposure and sales. The
program will include Taste NY signage to highlight New York wine and spirit
brands on shelves and encourage store owners to build product displays
highlighting the wide variety of New York brands.
The State has also set a goal to triple the
number of restaurants participating in the Pride of NY Restaurant Pledge.
Restaurants that have joined this program are working to increase their use of
New York products by ten percent or more, in order to support the sourcing,
marketing, and education of New York State grown and made products.
New York will also build upon the
Governor’s I SKI NY Bus program announced at the Lake Placid Adirondack
Challenge and initiate the Taste NY bus program during the spring, summer, and
fall months to provide tours and access from New York City to the State’s wine
and beverage trails in the Finger Lakes, Mid-Hudson, Long Island, Niagara
Escarpment, and the Thousand Island regions.
In addition to the above initiatives, the
following tourism opportunities were unveiled during today’s Summit:
will construct rental cottages in Sampson State Park to support Finger Lakes
Wine Trail tourism. $1.85 million in NY Works funding will go toward the
construction of 16 new rental cottages on the eastern shore of Seneca Lake,
which is directly on the Seneca Wine Trail and in close proximity to the Cayuga
State will double the number of Taste NY events held from 2013 to
2014. Taste NY has coordinated with the beverage industry to identify the
events of greatest importance to the exposure and sales of their
ambassadors will be appointed to promote New York State products and events.
York Racing Association’s Saratoga Race Course will feature alcoholic beverages
and foods produced in New York on specific days.
official New York State Fair Beer will be launched for the 12 day event later
Governor’s Wine Cup Tour will again occur this coming August.