2021 Western Holiday Tradeshow

Thursday, October 14th

Buffalo Riverworks
3:00 PM - 8:00 PM 

We are so excited to be able to welcome our industry partners and friends back to our signature event! This year, we have kicked it up a notch and are so excited to bring you a reimagined and completely immersive tradeshow experience!

We will be featuring:
  • A celebrity guest appearance - visit our social media for more! 
  • Live product demonstrations to educate you on new products and show off fun drink trends! 
  • A cigar rolling station (to pair perfectly with the spirit of your choice). 
  • Outdoor space (heat provided)! 

We are also excited to announce our 1st Annual Cornhole Tournament! Details: 

  • 12:00 PM - 3:00 PM - right before the show starts! 
  • Priority entry into the show. 
  • a CASH prize of $500 to the winning team; $250.00 for second place. 
  • Additional sampling, networking, and fun! 
  • CLICK HERE to register today! 

Questions? Contact Ali at [email protected]

Attendees receive discounted pricing for overnight rooms at a rate of $179.00/night.

Please note, the reservation link will only work for the dates of Wednesday 10/13 & Thursday 10/14. If guests use the link to book outside those dates, the link will show that there are no rooms available.  If guests have any questions or issues when booking they can contact the Event Coordinator, Sara, directly at 716-768-7367 or [email protected] and she can assist based on hotel availability.  


Exhibitor Registration is now open! CLICK HERE TO VIEW SPONSORSHIP PACKAGE!

Please fill out the last page and return to the NYSLSA Central Office by Friday, September 17th to ensure your participation! Don't delay - THESE SHOWS WILL SELL OUT! 


Attendee admission is FREE and no pre-registration is required! Join us for thousands of samplings of all the newest products, as well as a free dinner buffet and the opportunity to win a $500.00 cash prize! 

The show is open to all liquor store owners, as well as restaurant and tavern owners. Managers and employees are also welcome to attend! You MUST be 21+ to enter. 

A portion of Tradeshow proceeds will go to charity. 

 Click here for scenes from the 2019 Holiday Trade Shows!