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The NYS Liquor Store Association (NYSLSA), Metropolitan Package Store Association (Metro), The Retailers Alliance and Taste NY have come together to encourage you to promote New York craft beverages this holiday season with the help of a new campaign from Taste NY.  As always, we like to support New York Craft Beverages, but with the Holidays quickly approaching, we thought now would be a great time to work together and reach out to our members to help promote New York products while supporting small businesses across the state.


On October 9, 2014 Governor Cuomo announced a Taste NY pilot marketing and branding program to maximize exposure for New York State spirits, wines and ciders at liquor stores across the state. Taste NY promotional materials identifying products as "Made in New York” are already on display in six participating liquor stores, and will soon be rolled out in dozens more from Long Island to Western New York.


Taste NY promotional kits were distributed to attendees at this year’s NYS Liquor Store Association Holiday Tradeshows in Albany and Rochester, and were promoted at both the Metropolitan Package Store Association’s 80th Annual Dinner and The Retailer’s Alliance Annual Black Tie Event. We are proud to feature NYS spirits, wines and ciders at our signature events and remain committed to growing and enhancing the visibility of our industry’s small businesses.


As part of our promotional efforts, we have enclosed a poster inviting you to "Taste NY” this Holiday Season. We encourage you to please display this poster in your stores in order to help promote your New York products. Information on how to receive additional marketing materials such as bottle neckers and shelf talkers will be made available shortly.


As you prepare for your busy Holiday season, we want to remind you that New York spirits, wines and ciders, perfectly complement any holiday party or festivity, and make a great gift for friends and family. We hope you will join us in sharing this important message with your customers and supporters. By promoting these local craft beverages, you’re supporting your neighbors and fellow small business owners.


Also, starting in January 2015 we will launch a series of Taste NY "round tables” which will be held across the state. These round table discussions will address how to increase exposure and sales of products made in New York. Stay tuned for dates and venues near you!


If you are not a member of the NYS Liquor Store Association, Metropolitan Package Store Association, or The Retailers Alliance, we strongly encourage you to join. We work diligently representing your best interests in Albany and across the State.


We wish you a happy, healthy and fruitful Holiday Season!




Tom Edwards                                                     Michael A. Correra                                                          Jeff Saunders

President                                                            Executive Director                                                           President

NYS Liquor Store Association                      Metropolitan Package Store Association                               TheRetailers Alliance